Mindgrasp is a venture backed SaaS application co-founded by first time founders Thai Cao and Shayan Khanlarbeik. Before engaging with StratDev, Mindgrasp had run small influencer campaigns, but struggled to find consistent results and were unable to scale due to high influencer costs.

StratDev was tasked with finding a digital marketing solution that was resistant to high levels of volatility, and was easily scalable at cost effective rates. Due to the younger aged ICPs of Mindgrasp’s B2C software, StratDev and Mindgrap decided to undergo a pilot ads campaign on TikTok and Instagram.
Before spending any marketing dollars, StratDev built a custom and carefully curated go-to-market strategy as Mindgrasp had not run paid social initiatives before. We also rebuilt Mindgrasp’s sales funnel and buyer journey to increase user sign ups and conversions.

Through multivariate ad testing data driven decision-making, Mindgrasp was profitable in less than 2 months. For the first time, Mindgrasp was able to accurately forecast user growth and revenue. StratDev has been able to retain profitability while increasing ad spend fivefold since our pilot engagement.