Before engaging StratDev, Comprise faced a critical challenge that many B2B companies find themselves in – Comprise was unable to keep a steady flow of new leads in their sales funnel. While their team maintained a high close rate once potential clients understood their unique value proposition, they struggled to generate opportunities at volume or on a consistent basis. Previous marketing partners often took a cookie-cutter approach, failing to deeply understand Comprise’s unique target audience and unique needs. As a result, sales opportunities were subpar and unqualified.

StratDev crafted a tailored LinkedIn Account Based Marketing program to target constant inflow of high-value, high-intent prospects for Comprise. Our team took the time to thoroughly understand Comprise’s business model, value proposition, and ideal clients, which allowed us to build highly personalized and attractive brand positioning and marketing messaging that spoke directly to any given prospect’s unique pain point. We focused on booking Comprise’s sales team sales meetings with decision-makers in telecom, technology, and other innovation-driven industries.

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Through bi-weekly feedback sessions on the initial batches of booked sales meetings, we were able to optimize, test, and adapt our outreach strategies in real time. 

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In the first 90 days, StratDev was able to generate 14 six-figure sales opportunities for Comprise. These opportunities set the stage for Comprise to expand its client base in key industries like telecom and technology. The outreach program proved to not only increase lead volume but also ensured that prospects were well aligned with Comprise’s value proposition, leading to maintaining high conversion rates. 

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