Before partnering with StratDev in July 2021, Milspec faced significant challenges with earned media share and organic traffic. Milspec was overly dependent on partners and paid media for revenue growth, which was unsustainable due to reliance on partner performance and the ongoing need for substantial marketing investments. Milspec sought StratDev’s expertise to establish consistent and predictable revenue streams on a monthly basis through organic and earned media placements.

StratDev implemented a comprehensive SEO campaign to achieve rapid success for Milspec. This strategy involved producing high-volume content addressing key customer queries and securing high domain authority (DA) backlinks to enhance rankings for new keywords.

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Operating in the firearms industry, Milspec also faced stringent Google restrictions and guidelines. Leveraging our extensive experience in high-risk industries and deep knowledge of Google’s SEO algorithms, StratDev ensured Milspec not only avoided penalties but also capitalized on the algorithm by creating unique, compliant content that competitors overlooked.

In just 18 months, StratDev transformed Milspec from a company reliant on partners and paid media into one capable of accurately forecasting revenue through a consistent influx of high-intent website traffic and buyers. In the same time period, organic traffic grew to account for over 70% of all website visitors and revenue, establishing a sustainable growth model for Milspec.