When ELEVATE first partnered with StratDev, they were just beginning to explore paid media on Meta. Despite having an in-house media buyer, their campaigns struggled to achieve profitability due to inefficient ad strategies and high customer acquisition costs (CAC). Skeptical about outsourcing to a vendor, ELEVATE hesitated to bring on StratDev, but a trusted referral convinced them to give the partnership a chance.

‍ELEVATE’s primary challenge was twofold: lowering their CAC and achieving profitability from their Meta ads while building the foundation for future growth and scaling.

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StratDev began with a comprehensive audit of ELEVATE’s existing Meta ad campaigns to identify friction points and inefficiencies. This audit uncovered critical gaps in targeting, creative strategy, and optimization around their main ideal customer profile (ICP) of health-conscious consumers seeking innovative drink solutions. Using the audit as a game plan, StratDev launched a focused pilot program designed to overhaul ELEVATE’s ad performance.

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‍StratDev developed data-driven strategies to understand the customer, and positioned ELEVATE as a beverage to improve wellness through science-backed hydration, which immediately captured product market fit. By closely collaborating with ELEVATE’s team to optimize creatives and audience segmentation, StratDev ensured alignment with the brand’s vision and goals, providing constant feedback and iteration throughout the pilot.

In the initial pilot period, StratDev reduced ELEVATE’s Customer Acquisition Cost (CAC) by approximately 70%, transforming their Meta ad campaigns into a consistently profitable revenue channel. This success not only delivered immediate cost savings but also gave ELEVATE the confidence to scale their ad spend, unlocking significant growth potential. With a stronger foundation in place, ELEVATE was now well-positioned for sustained success in the competitive food & beverage market.

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