Rebranding: Spring Cleaning Tips for Your Business
As a marketer or business owner, you are more than likely well aware that there are aspects of maintaining a company or agency that can be mundane, difficult, or even downright unbearable. Whether it be updating documents, responding to emails, or trying to expand your business’s horizons, there are always facets that are less than enjoyable. A prime example of one of the lesser anticipated parts of a business is the concept of rebranding. It can be confusing to know when, where, or how to begin rebranding, so stay tuned with us for navigation through the jungle that is company makeovers!
When to begin?
One of the reasons that rebranding can be somewhat challenging is because most people don’t know when they should begin. Should you rebrand only when you feel like it? Should you rebrand when someone insults your logo in a tantrum because you did not respond the way they wanted? Maybe you should do it when you realize your socials are not gaining as much traction as they could?. The truth is that it can be dependent on quite a few factors, but the decision should ultimately be made because you want to! Some specific factors that also play a part may include (but are not limited to): trying to remain current with the times, a feeling that you are outgrowing your current brand or a decline of consumer interest on social media and/or your company website.
Where to begin?
Once you’ve made the decision to get started on a rebrand, it is important to know where to start. A significant part of remaining current and lucid in marketing is not getting sucked into an echo chamber that consists largely of the same personal opinions and biases. That being said, a good place to begin rebranding is right at the doorstep of those you are attempting to impress! Collecting opinions via surveys (whether on social channels or in-person) can deliver astonishing results you may have otherwise never come across. Aside from direct opinions, you can observe other agencies and see what commonalities they have versus what sets them apart from one another. It is said that two heads think better than one, so imagine garnering the thoughts that are in 1,500 heads!
How to begin?
After collecting information to address the ‘when’ and ‘where’, it is necessary to look into the ‘how’. Rebranding does not have to involve the business in its entirety. It can apply to the logo, a name, a sign, term, symbol, or a mixture of the five. Moving forward, it would be helpful to decide which component needs to be improved. If you decide that your logo is what needs to be changed, you might want to look into apps or platforms that allow you to reimagine it without costing you an arm and a leg. If you decide that your social presence is lackluster, you may consider pulling from the latest social trends and incorporating them to reach more people. Perhaps you feel that your business name is a bit dated, in which that case, you may take some time to come up with a few options and then exercise those social-media surveys again to see what people think!
Rebranding can be tedious, frustrating, and a bit of a nuisance. However, it is a bridge most business owners will eventually have to cross, so it is best to remain cognizant of factors and questions that can help to direct you the right way! It is worth mentioning that rebranding isn’t something that has to happen consistently. We suggest treating it the same way most people treat spring cleaning, or tuning an instrument; do it when you feel it is wholly necessary. At StratDev Digital Marketing, not only do we offer marketing services, but we also offer a plethora of marketing advice (via our blog) that we follow ourselves. In fact, we are all too familiar with the grueling task of having to rebrand!
