Our latest blog posts

The Super Bowl is no longer a one night marketing play. Attention now builds before kickoff and carries on well after the game across social, search, and shared conversation. Brands that plan for the full window, not just the broadcast, see stronger and more lasting impact.

As search shifts from Google results pages to AI answers in tools like ChatGPT and Perplexity, it’s no longer enough to just rank on page one. A tiny set of “trusted” sites now powers most AI responses, which means your brand either shows up inside those answers or disappears from the conversation. In this post, I break down what Generative Engine Optimization (GEO) is, why it matters, and how brands can adapt their SEO so they’re visible inside AI answers, not just buried underneath them.

As we move toward 2026, the focus is shifting away from volume and toward meaning. The brands that win will be the ones that feel timely, human, and genuinely relevant.

Marketing technology has evolved fast — but many brands still struggle to turn their stack into real results. Tools multiply, data piles up, and teams lose sight of what truly drives growth. This month, we take a closer look at how smart integration and strategic alignment can transform martech from a cost into a growth engine.

Virtual sales and AI are transforming how consumers shop online and creating new ways for brands to engage audiences. Keep up with StratDev’s monthly blog to stay informed about trends shaping the marketing landscape.

AI influencers are one of the fastest-growing trends in marketing. With flawless visuals, perfectly curated messaging, and the ability to post endlessly, these digital personas offer brands efficiency and control, but they also raise questions about trust, audience perception, and authenticity. In this post, we explore what marketers can learn from the trend and how brands can innovate while staying aligned with audience expectations. Keep up with StratDev’s monthly insights to stay ahead in the evolving world of digital marketing.